Our Story

While traveling through remote regions of southwest China, we discovered beautiful handicraft traditions, preserved by geographic remoteness and refined by generations of women artisans. But in a region faced with illiteracy and limited job opportunities beyond agriculture, women artisans today often lack a marketplace for their handicrafts beyond their own villages.
We began Nu Market because we saw true potential in connecting women from two worlds: Entrepreneurial, talented, inspiring women artisans in rural China with stylish, sophisticated, socially-conscious individuals. We think it’s a good match!
But Nu Market is about more than just beautiful handicrafts. Purchases directly support the women artisans we work with; 20% of our profits go towards different initiatives in partner communities, helping make women’s traditional handicrafts both a sustainable and fulfilling livelihood.