Nu Market
Nu Market advances economic equality in rural areas by expanding women artisans' market access
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ImpactEconomically empowering women artisans |
EqualityBridging the gender gap through local enterprise |
DesignIn-house design highlighting tradition |
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OperationsSource-to-shelf delivery and fulfillment |
LogisticsStart-to-finish retail-focused product management |
PartnershipConnecting consumers to responsibly-sourced products |
How it works
Ethnic minority women in China and elsewhere have limited job opportunities in rural areas beyond agriculture, and many women are illiterate. They produce beautiful traditional handicrafts however lack a marketplace beyond their villages.
Nü Market expands ethnic minority women artisans' marketplace access, transforming handmade textiles into finished products and introducing consumers to traditional ethnic minority designs through e-commerce. Nü Market's profits are reinvested to empower partner women artisan communities ultimately to sell their own goods.
Retail Partnerships
Nü Market provides a marketable, meaningful and sustainable way for retailers to achieve their social responsibility goals by accelerating women's economic independence and literacy while selling unique products rich with tradition. Please get in touch if you're interested in product partnerships.